Do you know what is the day after Cyber Monday called? Giving Tuesday is the correct answer! Both Cyber Monday and Giving Tuesday seem unique, but what makes them exceptional? Let’s enrich your insights about these days related to today’s shopping era and behavior through the following explanation!
What is Cyber Monday?
Cyber Monday is the e-commerce term for the Monday after the U.S. Thanksgiving weekend. Hence, this day is an event for online sales. Additionally, it is the second-biggest shopping holiday after Black Friday.
Though Black Friday and Cyber Monday seem similar, there is a difference between these two. On Black Friday, retailers offer special promotions and discounts for in-person purchasing. Meanwhile, on Cyber Monday, the sellers promote exclusive deals for online purchasing.
Cyber Monday can be a convenient and attractive offering for consumers. For instance, people don’t need to wait in long lines on Black Friday. Besides, many retailers also offer free shipping on Cyber Monday.
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Cyber Monday History
The term “Cyber Monday” was coined by the National Retail Federation (NFT) in 2005. The goal of Cyber Monday is to encourage consumers in online purchasing.
At the time, many online retailers, like Amazon, eBay, and Walmart, couldn’t boost their revenue on Black Friday. The reason is that Black Friday was more popular as an in-person purchasing event.
Nevertheless, Cyber Monday gained popularity even in foreign countries outside the U.S. Countries like the UK, Spain, Italy, and the Netherlands participate in Cyber Monday. Moreover, the UK has the highest awareness rate of 89% in Europe.
The customer spending during shopping holidays in 2023 by Adobe analytic
Eventually, the sales of Cyber Monday have improved through the years. It has increased from 484 million in 2005 to more than 1 billion in 2022. Furthermore, according to Adobe Analytics, the e-commerce sales on Cyber Monday reached $12.4 Billion in 2023.
After Cyber Monday, various events have emerged to support specific industries. For example, Small Biz Saturday, Green Monday, and what is the after Cyber Monday called, again? It’s Giving Tuesday.
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When Does Cyber Monday Happen?
As stated before, the Cyber Monday event happened on the following Monday after Thanksgiving weeks. If you are interested in participating in the event, you must save the date to join. Here is the list of dates for Cyber Monday:
Year |
Date |
| 2020 | 30 November |
| 2021 | 29 November |
| 2022 | 28 November |
| 2023 | 27 November |
| 2024 | 2 December |
| 2025 | 1 December |
| 2026 | 30 November |
| 2027 | 29 November |
| 2028 | 27 November |
| 2029 | 26 November |
| 2030 | 2 December |
Why Should Retailers Invest in Cyber Monday
Cyber Monday seems a promising event for retailers. There are many advantages you could take from this shopping event. Let’s look at the list below!
1. Improves Traffic and Sales
Since Cyber Monday usually gives tempting offers to consumers, they most likely visit your site and start purchasing. As a result, the traffic for sales and sites is increased.
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2. Increases New Customers
The consumers in Cyber Monday are mostly one-time buyers. However, you can take this chance to make them your frequent customers. You can catch their attention by providing alluring offers through ads or email campaigns.
3. Clear Inventory
Sometimes, poor-selling products can be a problem for your inventory. As a result, they will end up taking space in your warehouse. For that reason, you can invest them in Cyber Monday to free up your inventory.
The Days Beyond Cyber Monday
After Cyber Monday, various events come up to support specific industries. Check out the list of three unique shopping days that you might be interested in joining!
1. Small Business Saturday
This event take place on the day after Black Friday and was introduced by American Express in 2010. Small Business Saturday aims to support local small businesses during the Great Recession.
2. Giving Tuesday
You know about Cyber Monday, but what is the day after Cyber Monday called? The answer is indeed that Giving Tuesday! Unlike other shopping days, this day encourages people to perform altruistic acts. For instance, people can participate by making financial donations or helping communities.
3. Green Monday
The term was initially introduced by eBay in 2007 and falls on the second Monday in December. People often refer to this day as Cyber Monday 2 because this shopping day also focuses on online purchasing.
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Are You Ready to Invest in Cyber Monday?
As one of the busiest shopping events, Cyber Monday is a promising day to boost revenue and gain new customers. Investing your time and budget for this event will benefit your business.
However, you need a proper marketing strategy to ensure your progress. For example, you can attract people’s attention with an intuitive advertisement calling them to join without hesitating!