Although a fixed or all-size-for-one logo is cheaper, a responsive logo is more efficient for your branding. The dynamic logo would give more recognition to your brand. Thus, the audience can be more familiar with your business.
But, how is this dynamic logo essential to your business? How do you apply this logo to your branding? Find the answer by reading the article below!
What is a Responsive Logo?
The responsive or dynamic logo refers to several scalable variants of the primary logo without sacrificing brand recognition. Nowadays, there are many display media with different kinds of screens and dimensions. Thus, a logo should have simple versions to fit or be compatible with various media.
Even though there are suggestions to not change your logo, using a fixed logo for all media would make the brand look less intuitive. For this reason, a dynamic logo will bring more innovative branding to your business.
Why Is It Important for Your Branding?
There are four basic reasons why making a dynamic logo is important for your brand presence. Pack the insight through the explanation below!
1. Versatility
As stated before, there are various media to display your branding. As a result, you should make your logo more adaptable in diverse mediums, like printed or digital.
For example, people are more likely to browse using mobile phones rather than desktops. It means if you want better branding, you must build branding that is adaptable to mobile screens. Hence, you should also create an intuitive logo for smaller screens than your desktop.
Also Read: Choose a Font For Your Logo: A Guide & 15 Options
2. Simplicity
The responsive logo will also maintain the simplicity of your branding. Maintaining a simple logo would attract more people. Moreover, a simple and dynamic logo will make your brand look tidy and professional.
3. Brand Recognition
While a fixed logo will look illegible on smaller screens, a dynamic logo that adjusts to several screens will still be recognizable. Hence, people are more likely to easily recall your brand through a dynamic logo. Simply put, it helps optimize your brand recognition.
4. Future Proofing
There will be more media and platforms to promote your brand in the future. By preparing the dynamic logo, your brand can adjust the situation without a complete change.
Also Read: Logo Design Trends: 5+ Trends to Elevate Your Design
4 Rules on How to Make Logo Responsive
After you learn the importance of the dynamic logo, you also need to know the recipe to make one. See the ingredients below!
1. Keep it Simple
Since a simple logo is better for branding recognition, you should make a simple design. Besides, it is adaptable to any change, like trends. Additionally, the simple design is also compatible with smaller screens. Thus, people can easily reminisce about your brand.
2. Consider the Flexibility
Your responsive logo must be flexible or adaptable over types of backgrounds or platforms, such as desktop, tablet, smartphone, or printed media. Thus, you should make logo variants for several occasions to ensure legibility in each medium.
3. Find Ways to Declutter Your Logo
One challenge to making a dynamic logo is knowing how to simplify the logo without sacrificing brand recognition. To solve this problem, you need to find one iconic element in your logo and optimize it. That way, you won’t be worried about eliminating other components.
For instance, you can do these things:
- delete unnecessary images;
- remove some lines or decorations;
- delete tagline;
- reduce details;
- make a progressive reduction;
- simplify the illustration; and
- make the square version or vertical stacking.
4. Be Consistent
Always be consistent about the implementation of the logos. Ensure that you optimize the logo variant well so it’s still noticeable when scaled down. Hence, people will know it is your brand logo.
Also Read: How To Win Logo Design Contest: 5 Ways to Boost Your Odds
3 Examples of Responsive Logos
Here are some examples from famous brands to inspire you with responsive logo ideas. Let’s take a look!
1. Google
As you can see, google creates a dynamic logo by emphasizing its iconic color. Furthermore, they elaborate it with the letter “G.”
2. Nike
Nike is well-known for its swoosh logo. Therefore, it makes sense that they emphasize that symbol as their branding.
3. Disney
Disney has a unique typography. Thus, the company optimizes its font as a text-based logo and simplifies its logo appearance.
Also Read: Golden Ratio, A Guide to Master Logo Design Structure
Build Dynamic Branding with a Responsive Logo!
To increase brand recognition, you should introduce broadly your business through multiple platforms. It means you must prepare intuitive and dynamic logos to get the job done.
You should consider several aspects to optimize your logo, for example, picking the typography wisely. Selecting the right font will help you establish more catchy branding.
In that case, Creatype Studio can be your solution. We have collections of exceptional fonts that will improve your branding. If you’d like to experiment first before securing befitting options, you can try all fonts for $1 only. Visit our website now!